The worlds most popular internet video site, youtube.com plans to share revenue with the creators of the unique video content that powers the site. Youtube users watch a reported 70 million videos per day. This factor, together with increases in technology that powers the internet, could have the capacity to revolutionise our entertainment, and make the US$1.65 billion that google paid for the site, look like good value. A lot of people thought US$580 million was a lot to pay for myspace.com, now people look upon it as a bargain. Actually, I think the recent announcement by google, is a bid to stop companies like revver.com from stealing youtube’s market supremacy. Unless they keep tide with what competitors are offering, they could possibly see their investment worth a fraction of what they paid. Although there are no firm details on how they will share revenue, it will probably be in the form of adwords/adsense ads. More details can be found here.
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