According to this blog post, Guy Kawasaki is consistently ranked between the 35th and 45th most popular blog according to Technorati. The blog apparently gets around 30,000 page views per day, yet only makes US$280 per month from adsense. I dont mean to put that down, considering this blog has yet to make a single cent, but those figures are quite surprisingly low. Whilst it is worth noting, that the reason for that blog is to promote his books amongst other things, and I believe there are other revenue sources, perhaps he should take note of John Chows Blog who according to this post, made US$693.36 and is not yet rated in the technorati Top 100, but I have every confidence that he will one day make the top 100. His posts are entertaining and informative, and he shares a lot of extremely useful information with his readers.
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I am not at all surprised by a difference like that. Adsense takes note of the content that you post and matches the ads that it serves to your site/blog to the content of same.
Bear this in mind when you establish your blog and the topics it will cover, even so far as to consider what keywords to add to the meta description in your template as these can all influence which adsense ads are sent to your blog/site pages.
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