jobs.ca sold for US$600,000

Dnjournal reported that jobs.ca sold for US$600,000. Whilst that may sound a lot, it is certainly a domain with a lot of potential. The domain was purchased by ogopogomedia.com I would have thought that a company that could afford US$600,000 for a domain could afford a better branding for their main site. They are apparently quite prominent in the domaining industry and own such gems as jobsearch.ca and resumes.ca
Jobs.ca as a fully developed website could easily sell for many millions of dollars to a traditional media outlet like a newspaper or television station.